Privacy Policy

1. Who We Are

My Virtual Trainer is operated by Elliot, a qualified personal trainer based in the United Kingdom. We provide online fitness programmes, digital products and a subscription membership service to help older adults stay strong and independent.

If you have any questions about this policy, please contact us at: [email protected]

2. What Data We Collect

We may collect the following personal data:

• Name and email address — when you sign up for the free 30-Day Journey, create an account, or contact us.
• Payment information — processed securely by Stripe. We never store your card details.
• Account credentials — if you create a My Virtual Trainer account or join the MVT Club.
• Usage data — pages visited, time on site, browser type (collected via analytics tools).
• Communications — any messages you send us via the contact form or email.

3. How We Use Your Data

We use your personal data to:

• Deliver the products and services you have purchased or signed up for.
• Send you the free 30-Day Journey emails if you have opted in.
• Manage your MVT Club membership and account access.
• Respond to your enquiries and provide customer support.
• Send occasional updates or offers where you have given consent (you can unsubscribe at any time).
• Improve our website and services through anonymised analytics.
• Comply with our legal obligations.

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases:

• Contract — to fulfil a purchase or membership you have entered into.
• Consent — for marketing emails and the free journey programme. You may withdraw consent at any time.
• Legitimate interests — to improve our services and communicate with existing customers.
• Legal obligation — where required by law.

5. Email Marketing

If you sign up for the free 30-Day Journey or opt in to receive updates, your email address will be stored with our email marketing provider, MailerLite. You can unsubscribe at any time using the link at the bottom of any email we send you. We will never sell or share your email address with third parties for their own marketing purposes.

6. Sharing Your Data

We do not sell your personal data. We may share it with trusted third-party service providers who help us operate our business, including:

• Stripe — for secure payment processing.
• MailerLite — for email delivery.
• Hosting and infrastructure providers — to run and maintain the website.

All third parties are required to handle your data securely and in accordance with applicable data protection law.

7. Cookies

Our website uses cookies to improve your experience. These may include essential cookies (required for the site to function), analytics cookies (to understand how visitors use the site) and preference cookies. You can control cookies through your browser settings. By continuing to use the site, you consent to our use of cookies.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. If you close your account or unsubscribe, we will remove your data within a reasonable timeframe unless we are legally required to retain it.

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict how we process your data.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us at [email protected].

10. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Payments are handled entirely by Stripe, which is PCI DSS compliant.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.